Where am I?

February 27th, 2012 / Comments (0)

Effective guerilla campaign from ACW Grey (Israel) for Alzheimer's Awareness Week. To capture the confusion that many Alzheimer's patients feel, the agency pulled the ol' switcheroo on unsuspecting movie-goers.

It would have been delightfully cruel if the audience were there to see "Inception."

(via)

Other big reveals: Disabilities PSA makes you love that you hate yourself.

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