Irish amputee ad less creepy than Calvin Klein ads that inspired it

Not sure what McCann Dublin was going for here. Especially if the idea is that those who survive farming accidents are the lucky ones.

Sure it's got the requisite amount of graphic imagery. But does it really deliver on the creative?

Hopefully it wasn't his pint hand.

(via)

Other adventures in not-so lucky luckiness: DC Lottery reminds us life sucks; Winners: Death by texting.