Ray-Bug

Directors William Campbell and Will Johnson of Gentleman Scholar crafted a new viral video for Ray-Ban's Never Hide campaign. Edited by Steve Prestemon of Whitehouse Post, the piece follows a young Russian couple on an adventure into an abandoned house where they stumble upon a bug metamorphosing into a very unusual creature.

In order to create that "lost footage you found in the attic" feel, post-production house Gentleman Scholar transferred the piece to VHS tape, then pulled the tape out of the VHS cassette, crumpled it, kicked it down the hall and wound it back up.

Ray-Ban Ray-Bug from Gentleman Scholar on Vimeo.