NEWS
Preakness freakness
This year's installment of Preakness advertising is starting to crop up. And if it were possible, they're even more bizarre than ever. A billboard (below) has popped up on the corner of North Avenue and Howard Street, pointing befuddled onlookers to a gibberish-infused Facebook page for the Easter Bunny.
Elevation, the DC shop responsible for such Preakness gold as Get Your Preak On and Kegasus has disavowed all knowledge of the ads.
Which is really just a clumsy, fumbly, prom-night-gropey way to say: Yeah, we did them.
We hope they're going somewhere with this because, at the moment, it feels like Andy Kaufman's creative directing this fucking mess.
image via Chris Merriam
Oher Easter Bunny nightmares: Hitlerbunny sells vodka.
Comments
Seriously, WTF? Hope I never meet the group of people that identify with this ad campaign. Scary stuff.
Follow the neck tattoos, Anon. You'll find them.
Really lacks punch or interest. In a word lame. Last years was off-beat and worked, if this is the follow-up work I'd call it a major sophomore slump.
Preakness is misspelled...
We'd like to grope Anon up and down.
Anyone notice that they spelled Preakness wrong?
Where's the costume concert Mau?
One more reason not to hire a DC agency to promote a Baltimore event.
Is it a joke? Preekness is spelled wrong...Have you seen the new billboard with fake spraypaint spelling out "where are you kegasus?"
The "where are you Kegasus?" is absolutely despicable. Here you have a marketing professional (some the least talented of people whom claim to be creative, or worse, claim to be artists) making a mockery of a highly inspired counter-culture art form like graffiti artists. I was excited with the hope that someone had defaced that Preakness ad by ridiculing the half-brained Kegasus campaign. What a sad irony to find out that I was played by the same ad agency spinsters.
Wolf, being disappointed by Preakness's marketing is like being surprised that hookers keep a spare pair of panties in their purses.
You're right. Corralling teens and twenty-somethings into a pen full of beer isn't a high art form. I was just excited at the thought that some citizen would mock the absurdity of it all, which wasn't the case.
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