NEWS
Under Armour's shirt is smarter than your honor student.
Under Armour just released a teaser for their new E39, a compression shirt that senses everything from speed and g-force to breath rate and bowel movements.
OK. Not BMs. But give UA engineers time. In the meantime, look for the shirt at the NFL Combine, if you're into stalking clothing.
If you're a college football fan, you'll recognize Alabama WR Julio Jones in the spot. And if you're not, you'll recognize him anyway. Because they say his name. And that's usually a good clue.
For the spot, they brought in production powerhouses Shilo and WMIG along with director Andre Stringer, a Nap-town native and Towson University grad.
Almost makes us want to put down our tub of bacon grease ice cream and run some wind sprints.
Or not.

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