MGH fires a shot across the Baltimore ad scene's bow.
UPDATE: R2inegrated throws down its own gauntlet to MGH in the comments section: "We (R2integrated) agree that this is the best thing that could happen to Baltimore and have proposed the following to the MGH management team on their Facebook page:
MGH: We loved the ad, and think you've raised some good points on the value of FB likes and social media in general. R2integrated is wondering if MGH would be up for a live, in-depth Q&A on the state/future of social media featuring your pres., Andy Malis, and our CEO, Matt Goddard, moderated by the The Baltimore Sun and streamed to a national audience and, of course, to all of our FB fans. Thoughts?
From the Check Out the Balls on These Guys department:
MGH uses a full page ad in the Baltimore Sun to call out the competition - by name.
Our take: Finally! This is just what this town needs - a little attitude...and a graph to back it up. While Facebook fans may not be the best barometer of an agency's worth, it definitely cuts a striking figure. Especially for non-industry audiences. We like it.
Any B'more agencies looking to respond to this one? We can only hope.