Zipcar's DC outdoor ad is gay.

December 9th, 2011 / Comments (1)

Rule #54: Don't offend the niche you've gone excessively out of your way to appeal to.

At least Mini is finally out of the closet.

(via)

Comments

I think the approach is risky, some might misunderstand the ad while others might feel left out. Anyways, I will give the car a try simply because I like the idea, although once the Jaguar parts I need in order to repair my sports car arrive, I will switch back to my old car.

laura
May 1st, 2012, 9:33am

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