A surprisingly watchable spot in Elevation's Kegasus Preakness saga. Underplayed where it counts with a hint of historical humor. Plus, we love the notion of casks of beer lovingly stacked in the underbelly of Pimlico like some kind of medieval wine cave.

Either that, or they've finally beaten us down enough to be happy with anything.

As far as TuB Gin is concerned, Prohibition was for politicians and pussies.

Exhibit A: Spot from Red Tettemer using nothing but archival shots of a sad, sad past where everyone had to dress up, everyone was sober(ish), and every photo was taken using Instagram's new Smoker's Lung filter.

It was a bleak world.

Speaking of Prohibition: HBO invites you aboard the Boardwalk Empire Train.

Piss poor creative briefs. Clients that just don't get how brilliant your work is. And the death of liquid lunches. This ain't a perfect business.

Let's do something about it. Tell us what's broken - and offer some solutions for how to fix it. Because, for all the bitching and moaning, advertising's still one hell of a way to make a living.

Send your rants to dcb@theegotist.com. Post under your name or anonymously. Either way, let it out.

Every agency says it's full of thought leaders. Time to prove it.